If you learn nothing else from the government's "will they-won't they" (almost) TikTok ban it's that social media and digital platforms can disappear overnight.
These platforms will come and go, but the relationships and connections you build with your audience can endure—if you take the right steps.
Here are three ways to secure your digital community and future-proof your efforts, no matter who's in charge.
1. Invest in Your Own Digital Platforms
The bottom line is none of us own our accounts on social media. We're renting a space on these platforms that can be snatched away at any moment. The solution?
Invest in platforms you control.
Action Step: Start a newsletter. This gives your audience a place to see you off social that still feels personal.
2. Leverage Multi-Platform Strategies
If you’re only active on one platform, you’re leaving yourself vulnerable to the whims of (sometimes unstable) billionaires. By posting on multiple platforms your content exists across the internet.
Action Step: Repurpose Content. Turn a blog post into a LinkedIn post, a TikTok into a Reel. As a bonus this will help you reach new audiences!
3. Build a Strong Brand Identity & Digital Community
A recognizable and relatable brand identity helps your community feel connected to you, regardless of the platform. In times of uncertainty, a strong brand can act as a beacon of stability for your audience.
Action Step: Be Authentic. Human beings want to see human beings being human. Authenticity is the only thing I can guarantee will work today and in the future on any social media platform.
In uncertain times, the key to securing your digital community is preparation and intentionality. By investing in platforms you own, diversifying your presence, and staying true to yourself, you can create a resilient and thriving community that stands the test of time.
Ready to future-proof your digital community? Join my community on LinkedIn for more insights!
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